a. (*) What is Dulaney's current profit margin? What is its current yearly ROA? b. (**) Suppose COGS and merchandise inventory were each cut by 10%. What would be the new pretax profit margin and ROA? c. (**) Based on the current profit margin, how much additional sales would Dulaney have to generate in order to have the same effect on pretax earnings as a 10% decrease in merchandise costs?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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### Dulaney’s Stores Yearly Financial Overview

#### Earnings and Expenses (Year Ending January 2019)

- **Sales:** $50,000,000
- **Cost of Goods Sold (COGS):** $30,000,000
- **Pretax Earnings:** $5,000,000

#### Selected Balance Sheet Items

- **Merchandise Inventory:** $2,500,000
- **Total Assets:** $8,000,000

#### Analytical Questions

a. (*) What is Dulaney’s current profit margin? What is its current yearly Return on Assets (ROA)?

b. (**) Suppose COGS and merchandise inventory were each cut by 10%. What would be the new pretax profit margin and ROA?

c. (**) Based on the current profit margin, how much additional sales would Dulaney have to generate in order to have the same effect on pretax earnings as a 10% decrease in merchandise costs?
Transcribed Image Text:### Dulaney’s Stores Yearly Financial Overview #### Earnings and Expenses (Year Ending January 2019) - **Sales:** $50,000,000 - **Cost of Goods Sold (COGS):** $30,000,000 - **Pretax Earnings:** $5,000,000 #### Selected Balance Sheet Items - **Merchandise Inventory:** $2,500,000 - **Total Assets:** $8,000,000 #### Analytical Questions a. (*) What is Dulaney’s current profit margin? What is its current yearly Return on Assets (ROA)? b. (**) Suppose COGS and merchandise inventory were each cut by 10%. What would be the new pretax profit margin and ROA? c. (**) Based on the current profit margin, how much additional sales would Dulaney have to generate in order to have the same effect on pretax earnings as a 10% decrease in merchandise costs?
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