A. Utility Theory 1. Economists observe the more pleasure a product provides, the higher the price we're willing to pay for it. 2. Total vs. Marginal Utility (Table 5.1 and Figure 5.2) • Definition: Utility The pleasure or - satisfaction obtained from a good or service. • There is an important distinction between total utility and marginal utility: • Definition: Total Utility - The amount of satisfaction obtained from entire • consumption of a product. Definition: Marginal Utility - The change in total utility obtained by consuming one additional (marginal) unit of a good or service.

ECON MICRO
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ISBN:9781337000536
Author:William A. McEachern
Publisher:William A. McEachern
Chapter6: Consumer Choice And Demand
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Question to be Answered: Given the definitions above, what is contributing to the great numbers of people who chose not go back to working their previous job after the quarantine?
A. Utility Theory
1. Economists observe the more pleasure a
product provides, the higher the price
we're willing to pay for it.
2. Total vs. Marginal Utility (Table 5.1 and
Figure 5.2)
• Definition: Utility The pleasure or
-
satisfaction obtained from a good or
service.
• There is an important distinction between
total utility and marginal utility:
• Definition: Total Utility - The amount of
satisfaction obtained from entire
•
consumption of a product.
Definition: Marginal Utility - The change
in total utility obtained by consuming one
additional (marginal) unit of a good or
service.
Transcribed Image Text:A. Utility Theory 1. Economists observe the more pleasure a product provides, the higher the price we're willing to pay for it. 2. Total vs. Marginal Utility (Table 5.1 and Figure 5.2) • Definition: Utility The pleasure or - satisfaction obtained from a good or service. • There is an important distinction between total utility and marginal utility: • Definition: Total Utility - The amount of satisfaction obtained from entire • consumption of a product. Definition: Marginal Utility - The change in total utility obtained by consuming one additional (marginal) unit of a good or service.
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