a. Identify each hurdle that shoppers must typically clear to obtain these promotional deals. remembering to bring the discount card to the store or providing the clerk with your phone number divulging personal information, such as one's age and e-mail address taking time to fill out a form b. Rewards membership offerings benefit stores by enabling them to gain a unque competitive advantage, so that they can dominate the market. track data, such as buying habits, on their customers. make sales they would not otherwise make.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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Most stores offer rotating promotions that provide discounts on various products. However, at many of them, you must
become a rewards member to take advantage of the deals. The price of the membership is free. You are probably familiar
with this process at grocery stores, pharmacies, and even pet supply chains.
a. Identify each hurdle that shoppers must typically clear to obtain these promotional deals.
remembering to bring the discount card to the store or providing the clerk with your phone number
divulging personal information, such as one's age and e-mail address
taking time to fill out a form
b. Rewards membership offerings benefit stores by enabling them to
gain a unque competitive advantage, so that they can dominate the market.
track data, such as buying habits, on their customers.
make sales they would not otherwise make.
Transcribed Image Text:Most stores offer rotating promotions that provide discounts on various products. However, at many of them, you must become a rewards member to take advantage of the deals. The price of the membership is free. You are probably familiar with this process at grocery stores, pharmacies, and even pet supply chains. a. Identify each hurdle that shoppers must typically clear to obtain these promotional deals. remembering to bring the discount card to the store or providing the clerk with your phone number divulging personal information, such as one's age and e-mail address taking time to fill out a form b. Rewards membership offerings benefit stores by enabling them to gain a unque competitive advantage, so that they can dominate the market. track data, such as buying habits, on their customers. make sales they would not otherwise make.
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