a. Determine the profit margin for each segment. Round to one decimal place. Profit margin Company-Operated % % North America Franchised b. Determine the investment turnover for each segment. Round to two decimal places. Investment Turnover Company-Operated
Cost-Volume-Profit Analysis
Cost Volume Profit (CVP) analysis is a cost accounting method that analyses the effect of fluctuating cost and volume on the operating profit. Also known as break-even analysis, CVP determines the break-even point for varying volumes of sales and cost structures. This information helps the managers make economic decisions on a short-term basis. CVP analysis is based on many assumptions. Sales price, variable costs, and fixed costs per unit are assumed to be constant. The analysis also assumes that all units produced are sold and costs get impacted due to changes in activities. All costs incurred by the company like administrative, manufacturing, and selling costs are identified as either fixed or variable.
Marginal Costing
Marginal cost is defined as the change in the total cost which takes place when one additional unit of a product is manufactured. The marginal cost is influenced only by the variations which generally occur in the variable costs because the fixed costs remain the same irrespective of the output produced. The concept of marginal cost is used for product pricing when the customers want the lowest possible price for a certain number of orders. There is no accounting entry for marginal cost and it is only used by the management for taking effective decisions.
 alt="b. Determine the investment turnover for each segment. Round to two decimal places.
Investment
Turnover
Company-Operated
North America Franchised
c. Use the DuPont formula to determine the return on investment for each segment. Round to one decimal place.
Return on
Investment
Company-Operated
%
North America Franchised
%
d. Analyze and interpret the results of (a), (b), and (c).
1. The company-operated restaurants have the highest profit margin, investment turnover, and return on investment
because Papa John's International incurs no cost of goods sold or operating expense in generating this revenue.
2. The North America franchised restaurants have the highest profit margin, investment turnover, and return on investment
because Papa John's International incurs no cost of goods sold or operating expense in generating this revenue.
3. Both the company-operated and the North America franchised restaurants have relatively the same profit margin,
investment turnover, and return on investment because their operating expenses are very similar.
4. The company-operating restaurants have low profit margins and return on investment but have the highest investment
turnover since these restaurants incur most of the cost of the investment in property and equipment.
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

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