a. Compute the break-even point in sales dollars and in sales units for 2022. b. Peri has proposed a plan to get the partnership "out of the red" and improve its profitability. She feels that the quality of the produ could be substantially improved by spending $0.32 more per unit on better raw materials. The unit selling price could be increased $5.25. Peri estimates that sales volume would increase by 25%. Compute net income under Peri's proposal and the break-even poin sales dollars. c. Paul was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotion campaigns. He therefore proposed the following plan as an alternative to Peri's: (1) increase unit variable selling expenses to $0.57 (2) lower the unit selling price by $0.25, and (3) increase fixed selling expenses by $51,000. Paul quoted an old marketing research report that said that sales volume would increase by 60% if these changes were made. Compute net income under Paul's proposal the break-even point in sales dollars. d. Which plan should be accepted? Explain your answer.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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CT5.2 The condensed income statement for the Peri and Paul partnership for 2022 is as follows.
Peri and Paul Company
Income Statement
For the Year Ended December 31, 2022
$1,200,000
800,000
400,000
Sales (240,000 units)
Cost of goods sold
Gross profit
Operating expenses
Selling
Administrative
Net loss
$300,000
152,500
452,500
$ (52,500)
A cost behavior analysis indicates that 75% of the cost of goods sold are variable and 40% of the selling expenses are variable.
Administrative expenses are $92,500 fixed.
Instructions
(Round to nearest unit, cent, and percentage, where necessary. Use the CVP income statement format in computing net income.)
a. Compute the break-even point in sales dollars and in sales units for 2022.
b. Peri has proposed a plan to get the partnership "out of the red" and improve its profitability. She feels that the quality of the product
could be substantially improved by spending $0.32 more per unit on better raw materials. The unit selling price could be increased to
$5.25. Peri estimates that sales volume would increase by 25%. Compute net income under Peri's proposal and the break-even point in
sales dollars.
2
c. Paul was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotional
campaigns. He therefore proposed the following plan as an alternative to Peri's: (1) increase unit variable selling expenses to $0.575,
(2) lower the unit selling price by $0.25, and (3) increase fixed selling expenses by $51,000. Paul quoted an old marketing research
report that said that sales volume would increase by 60% if these changes were made. Compute net income under Paul's proposal and
the break-even point in sales dollars.
d. Which plan should be accepted? Explain your answer.
Transcribed Image Text:CT5.2 The condensed income statement for the Peri and Paul partnership for 2022 is as follows. Peri and Paul Company Income Statement For the Year Ended December 31, 2022 $1,200,000 800,000 400,000 Sales (240,000 units) Cost of goods sold Gross profit Operating expenses Selling Administrative Net loss $300,000 152,500 452,500 $ (52,500) A cost behavior analysis indicates that 75% of the cost of goods sold are variable and 40% of the selling expenses are variable. Administrative expenses are $92,500 fixed. Instructions (Round to nearest unit, cent, and percentage, where necessary. Use the CVP income statement format in computing net income.) a. Compute the break-even point in sales dollars and in sales units for 2022. b. Peri has proposed a plan to get the partnership "out of the red" and improve its profitability. She feels that the quality of the product could be substantially improved by spending $0.32 more per unit on better raw materials. The unit selling price could be increased to $5.25. Peri estimates that sales volume would increase by 25%. Compute net income under Peri's proposal and the break-even point in sales dollars. 2 c. Paul was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotional campaigns. He therefore proposed the following plan as an alternative to Peri's: (1) increase unit variable selling expenses to $0.575, (2) lower the unit selling price by $0.25, and (3) increase fixed selling expenses by $51,000. Paul quoted an old marketing research report that said that sales volume would increase by 60% if these changes were made. Compute net income under Paul's proposal and the break-even point in sales dollars. d. Which plan should be accepted? Explain your answer.
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