A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order made through their online store. After using the coupon and placing the order, the returning customers are met with the following short survey questions: 1. Did you enjoy the wine in your previous order? [ ] Yes [ ] No 2. Do you plan on purchasing wine from us again? [ ] Yes [ ] No After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they plan on purchasing wine from this company again. The company concludes that a majority of their customers enjoy their wine and decide to market the wine as "customer approved." What is wrong with this study and the company's conclusions?
A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order made through their online store. After using the coupon and placing the order, the returning customers are met with the following short survey questions: 1. Did you enjoy the wine in your previous order? [ ] Yes [ ] No 2. Do you plan on purchasing wine from us again? [ ] Yes [ ] No After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they plan on purchasing wine from this company again. The company concludes that a majority of their customers enjoy their wine and decide to market the wine as "customer approved." What is wrong with this study and the company's conclusions?
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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![A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order
made through their online store. After using the coupon and placing the order, the returning
customers are met with the following short survey questions:
1. Did you enjoy the wine in your previous order?
[ ] Yes
[ ] No
2. Do you plan on purchasing wine from us again?
[ ] Yes
[ ] No
After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded
to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they
plan on purchasing wine from this company again.
The company concludes that a majority of their customers enjoy their wine and decide to
market the wine as "customer approved." What is wrong with this study and the company's
conclusions?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F1eea41b3-14f0-42a1-a58c-58b17ab4f8c3%2F1528087d-9929-4525-92c1-ffdfd102a2ea%2Fm2pnmgp_processed.png&w=3840&q=75)
Transcribed Image Text:A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order
made through their online store. After using the coupon and placing the order, the returning
customers are met with the following short survey questions:
1. Did you enjoy the wine in your previous order?
[ ] Yes
[ ] No
2. Do you plan on purchasing wine from us again?
[ ] Yes
[ ] No
After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded
to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they
plan on purchasing wine from this company again.
The company concludes that a majority of their customers enjoy their wine and decide to
market the wine as "customer approved." What is wrong with this study and the company's
conclusions?
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