A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order made through their online store. After using the coupon and placing the order, the returning customers are met with the following short survey questions: 1. Did you enjoy the wine in your previous order? [ ] Yes [ ] No 2. Do you plan on purchasing wine from us again? [ ] Yes [ ] No After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they plan on purchasing wine from this company again. The company concludes that a majority of their customers enjoy their wine and decide to market the wine as "customer approved." What is wrong with this study and the company's conclusions?

A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order made through their online store. After using the coupon and placing the order, the returning customers are met with the following short survey questions: 1. Did you enjoy the wine in your previous order? [ ] Yes [ ] No 2. Do you plan on purchasing wine from us again? [ ] Yes [ ] No After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they plan on purchasing wine from this company again. The company concludes that a majority of their customers enjoy their wine and decide to market the wine as "customer approved." What is wrong with this study and the company's conclusions?

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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A: Solution

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Concept explainers

Estimation

A new framework of data analysis where the new statistical methods are used for interpreting the results and analyzing the data is known as estimation in statistics.

Question

100%

A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order
made through their online store. After using the coupon and placing the order, the returning
customers are met with the following short survey questions:
1. Did you enjoy the wine in your previous order?
[ ] Yes
[ ] No
2. Do you plan on purchasing wine from us again?
[ ] Yes
[ ] No
After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded
to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they
plan on purchasing wine from this company again.
The company concludes that a majority of their customers enjoy their wine and decide to
market the wine as "customer approved." What is wrong with this study and the company's
conclusions?

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