(a) What is the souvenir retailer's maximax decision? (b) What is her maximin decision? (c) What is her equally likely decision?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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3-24 A souvenir retailer has an opportunity to establish
a new location inside a large airport. The annual
returns will depend primarily on the size of the
space she rents and if the economy will be favorable.
The retailer has worked with the airport concession
commission, and has projected the following possi-
ble annual earnings associated with renting a small,
medium, large, or very large space:
SIZE
Small
Medium
Large
Very large
GOOD
ECONOMY
$ 70,000
$112,000
$140,000
$420,000
FAIR
ECONOMY
$28,000
$42,000
$42,000
$35,000
POOR
ECONOMY
-$ 14,000
-$ 28,000
-$ 56,000
-$224,000
(a) What is the souvenir retailer's maximax decision?
(b) What is her maximin decision?
(c) What is her equally likely decision?
(d) What is her criterion of realism decision, using
α = 0.8?
(e) What is her minimax regret decision?
Transcribed Image Text:3-24 A souvenir retailer has an opportunity to establish a new location inside a large airport. The annual returns will depend primarily on the size of the space she rents and if the economy will be favorable. The retailer has worked with the airport concession commission, and has projected the following possi- ble annual earnings associated with renting a small, medium, large, or very large space: SIZE Small Medium Large Very large GOOD ECONOMY $ 70,000 $112,000 $140,000 $420,000 FAIR ECONOMY $28,000 $42,000 $42,000 $35,000 POOR ECONOMY -$ 14,000 -$ 28,000 -$ 56,000 -$224,000 (a) What is the souvenir retailer's maximax decision? (b) What is her maximin decision? (c) What is her equally likely decision? (d) What is her criterion of realism decision, using α = 0.8? (e) What is her minimax regret decision?
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