i need the answer quickly A Swedish company Matkultur AB had a big success with a line of frozen dinner meals. The line included severalwell known Swedish and international meals. In order to grow sales company decided to go after the market ofBaltic countries. The research showed, in the taste test, that meals are well received and there were no significantcomplaints on taste or visual appearance of food or packaging. However, the price sensitive markets of thesecountries resulted in change of the target group of the customers. While at the home market the frozen mealswere favored by young population, with high level of English proficiency and well knowledgeable on global popularculture, in the new market the main target group proved to be much older, more conservative and affluent group ofcustomers. In Sweden customers praised convenience and affordability, while in the Baltic countries the mainreason for purchase was foreign origin and gourmet experience. Which marketing mix strategy makes the mostsense in such circumstances:Select one alternative:O Product adaptation communication extensionO Product extension - communication adaptationO Dual extensionO Dual adaptationO Innovation

Option (A) Product adaptation - communication extension

A Swedish company Matkultur AB had a big success with a line of frozen dinner meals. The line included several well known Swedish and international meals. In order to grow sales company decided to go after the market of Baltic countries. The research showed, in the taste test, that meals are well received and there were no significant

A Swedish company Matkultur AB had a big success with a line of frozen dinner meals. The line included several well known Swedish and international meals. In order to grow sales company decided to go after the market of Baltic countries. The research showed, in the taste test, that meals are well received and there were no significant

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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