A retail store sells a popular cosmetic called Devine and the store manager was given $120,000 by the corporate office to improve store performance any way she thinks best. The "base case" information is a price of $28 per bottle, a contribution margin of 0.35, a customer defection rate of 18 percent, and a repurchase frequency of five times a year. If these improvement funds could be used to (a) increase the contribution margin to 0.40 or (b) reduce the customer defection rate to 16 percent or (c) increase the repurchase frequency to seven times per year. Assume all other variables remain at the base case level for each of the three improvement options. Use the Excel template VLC to calculate the VLC for each option and summarize your answers using the table below. Round your answers to the nearest cent. Contribution Repurchase Defection Price Margin Frequency Rate VLC in $ $28 0.35 5 18% $ (a) $28 0.40 5 18% $ (b) $28 0.35 5 16% $ (c) $28 0.35 7 18% $ What is the best way to use $120,000 in improvement funds? The best way to use the $120,000 in improvement funds is .
A retail store sells a popular cosmetic called Devine and the store manager was given $120,000 by the corporate office to improve store performance any way she thinks best. The "base case" information is a price of $28 per bottle, a contribution margin of 0.35, a customer defection rate of 18 percent, and a repurchase frequency of five times a year. If these improvement funds could be used to (a) increase the contribution margin to 0.40 or (b) reduce the customer defection rate to 16 percent or (c) increase the repurchase frequency to seven times per year. Assume all other variables remain at the base case level for each of the three improvement options. Use the Excel template VLC to calculate the VLC for each option and summarize your answers using the table below. Round your answers to the nearest cent. Contribution Repurchase Defection Price Margin Frequency Rate VLC in $ $28 0.35 5 18% $ (a) $28 0.40 5 18% $ (b) $28 0.35 5 16% $ (c) $28 0.35 7 18% $ What is the best way to use $120,000 in improvement funds? The best way to use the $120,000 in improvement funds is .
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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A retail store sells a popular cosmetic called Devine and the store manager was given $120,000 by the corporate office to improve store performance any way she thinks best. The "base case" information is a price of $28 per bottle, a contribution margin of 0.35, a customer defection rate of 18 percent, and a repurchase frequency of five times a year. If these improvement funds could be used to (a) increase the contribution margin to 0.40 or (b) reduce the customer defection rate to 16 percent or (c) increase the repurchase frequency to seven times per year. Assume all other variables remain at the base case level for each of the three improvement options.
Use the Excel template VLC to calculate the VLC for each option and summarize your answers using the table below. Round your answers to the nearest cent.
| Contribution | Repurchase | Defection | |||
| Price | Margin | Frequency | Rate | VLC in $ | |
| $28 | 0.35 | 5 | 18% | $ | |
| (a) | $28 | 0.40 | 5 | 18% | $ |
| (b) | $28 | 0.35 | 5 | 16% | $ |
| (c) | $28 | 0.35 | 7 | 18% | $ |
What is the best way to use $120,000 in improvement funds?
The best way to use the $120,000 in improvement funds is .
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