A pharmacist has been monitoring sales of a certain over-the-counter pain reliever. Daily sales during the last 15 days were: DAY 1 - 37 2 - 40  3 - 45 4 - 44 5 - 48 6 - 49 7 - 47  8 - 46 9 - 50 10 - 54 11 - 52 12 - 53 13 - 57 14 - 49 15 - 53 a. Assume the data refer to demand rather than sales. Using

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A pharmacist has been monitoring sales of a certain over-the-counter pain reliever. Daily sales during the last 15 days were:

DAY

1 - 37

2 - 40 

3 - 45

4 - 44

5 - 48

6 - 49

7 - 47 

8 - 46

9 - 50

10 - 54

11 - 52

12 - 53

13 - 57

14 - 49

15 - 53

a. Assume the data refer to demand rather than sales. Using trend-adjusted exponential smoothing with an initial forecast of 42 for Day 8, an initial trend estimate of 2, and α = β = .3, develop demand forecasts for Days 9 through 16. Then compute the resultant MSE using the error values from Days 8 through 15. (Round your intermediate period-by-period forecast and error values to 3 decimal places. Round your final MSE answer to 3 decimal places.)

 

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