Answered: A number of fast-food chains, after…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Question

1. A number of fast-food chains, after their success with offering their customers fresh salads, and in an effort to downplay the image of selling unhealthy food, began adding fresh fruit plates to their menus. At about the same time, and seemingly in direct conflict with this "healthy" strategy, several other fast-food chains began offering fat- and calorie-laden items to their menus. Compare these two widely different approaches, and predict the chances of each one's success. Name some other products that are popular, despite known health risks. 2. In wintry conditions, highway safety is improved by treating road surfaces with substances that will provide traction and/or melt snow and ice. Sand and rock salt are two widely used substances. Recently, a combination of beet juice and rock salt is being used in some parts of the country to treat road surfaces. Suppose you have been asked to provide a list of factors to consider for a switch from rock salt alone to using a combination of beet juice and rock salt. Name the major consider ations you would take into account in making a decision in the following categories: cost consider ations, environmental considerations, both positive and negative, and other considerations. 3. How were food producers impacted by the U.S. government's requirement to identify the trans fat content on product labels? 4. Suppose a company intends to offer a new service to some of its internal customers. Briefly discuss how the fact that the customers are internal would change the process of managing the four phases of the service life cycle. 5. A few days before the end of the term of a two-year NDA (nondisclosure agreement) he signed with a startup company related to a possible patent, Frank interviewed with another startup and divulged information covered by the agreement. The interview had been scheduled for a week later, in which case it wouldn't have been an issue, but had been moved up when another job applicant dropped out and the company had an opening for an earlier interview. Frank reasoned that he had met the spirit of the NDA, and a few days early wouldn't really matter. Besides, as it turned out, the company he interviewed with wasn't interested in that information, although they did hire him. What would you have done if you were Frank? 6. Give two examples of unethical conduct involving product or service design and the ethical prin ciples (see Chapter 1) that are violated.