A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. At the 0.05 level of significance,is there an interaction between media and marketing strategy?is there an effect due to media?is there an effect due to marketing strategy? MediaMarketing strategyConvenienceQualityPriceTelevision492, 630, 559, 447, 464, 559, 759, 558, 678, 628, 591, 633,480, 624, 547, 444528, 670, 534, 657684, 761, 691, 549Social Media464, 559, 759, 558, 710, 650, 705, 653, 705, 585, 527, 499,528, 670, 534, 657577, 837, 629, 799515, 566, 710, 547Newspaper690, 650, 705, 653, 577, 616, 708, 486, 803, 583, 825, 597,577, 825, 629, 799480, 652, 585, 538813, 564, 708, 615

Answered: A new tropical fruit juice product was…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below.

At the 0.05 level of significance,