A new edition of a very popular textbook will be published a year from now. The publisher currently has 2000 copies on hand and is deciding whether to do another printing before the new edition comes out. The publisher estimates that demand for the book during the next year is governed by the probability distribution on the image . A production run incurs a fixed cost of $10,000 plus a variable cost of $15 per book printed. Books are sold for $130 per book. Any demand that cannot be met incurs a penalty cost of $20 per book, due to loss of goodwill. Up to 500 of any leftover books can be sold to Barnes & Noble for $35 per book. The publisher is interested in maximizing expected profit. The following print- run sizes are under consideration: 0 (no production run) to 16,000 in increments of 2000. What decision would you recommend? Use simulation with 1000 replications. For

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Problem 1. A new edition of a very popular textbook will be published a year from now. The publisher currently has 2000 copies on hand and is deciding whether to do another printing before the new edition comes out. The publisher estimates that demand for the book during the next year is governed by the probability distribution on the image . A production run incurs a fixed cost of $10,000 plus a variable cost of $15 per book printed. Books are sold for $130 per book. Any demand that cannot be met incurs a penalty cost of $20 per book, due to loss of goodwill. Up to 500 of any leftover books can be sold to Barnes & Noble for $35 per book. The publisher is interested in maximizing expected profit. The following print- run sizes are under consideration: 0 (no production run) to 16,000 in increments of 2000. What decision would you recommend? Use simulation with 1000 replications. For your optimal decision, the publisher can be 90% certain that the actual profit associated with remaining sales of the current edition will be between what two values? (Need calculations in Excel, not written calculartions)

Demand Probability
3000
4000
6000
8000
10000
0.20
0.40
0.10
0.20
0.10
Transcribed Image Text:Demand Probability 3000 4000 6000 8000 10000 0.20 0.40 0.10 0.20 0.10
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