A marketing research group conducting a telephone survey must contact at least 150 wives and 120 husbands. It costs P100 to make a daytime call and (because of higher labor costs) P150 to make an evening call. On average, daytime calls reach wives 30% of the time, husbands 10% of the time, and neither of these 60% of the time, whereas evening calls reach wives 30% of the time, husbands 30% of the time, and neither of these 40% of the time. Staffing considerations mean that daytime calls must be less than or equal to half of the total calls made. How many should be interviewed at each period to minimize the cost of completing the survey? fomulate the LP Model; identify the decision variables used in the model; and determine the optimal solution using graphical method.
A marketing research group conducting a telephone survey must contact at least 150 wives and 120 husbands. It costs P100 to make a daytime call and (because of higher labor costs) P150 to make an evening call. On average, daytime calls reach wives 30% of the time, husbands 10% of the time, and neither of these 60% of the time, whereas evening calls reach wives 30% of the time, husbands 30% of the time, and neither of these 40% of the time. Staffing considerations mean that daytime calls must be less than or equal to half of the total calls made. How many should be interviewed at each period to minimize the cost of completing the survey? fomulate the LP Model; identify the decision variables used in the model; and determine the optimal solution using graphical method.
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
Section: Chapter Questions
Problem 1RQ
Related questions
Question
100%
A marketing research group conducting a telephone survey must contact at least 150 wives and 120 husbands. It costs P100 to make a daytime call and (because of higher labor costs) P150 to make an evening call. On average, daytime calls reach wives 30% of the time, husbands 10% of the time, and neither of these 60% of the time, whereas evening calls reach wives 30% of the time, husbands 30% of the time, and neither of these 40% of the time. Staffing considerations mean that daytime calls must be less than or equal to half of the total calls made. How many should be interviewed at each period to minimize the cost of completing the survey?
- fomulate the LP Model;
- identify the decision variables used in the model; and
- determine the optimal solution using graphical method.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps with 2 images
Recommended textbooks for you
Advanced Engineering Mathematics
Advanced Math
ISBN:
9780470458365
Author:
Erwin Kreyszig
Publisher:
Wiley, John & Sons, Incorporated
Numerical Methods for Engineers
Advanced Math
ISBN:
9780073397924
Author:
Steven C. Chapra Dr., Raymond P. Canale
Publisher:
McGraw-Hill Education
Introductory Mathematics for Engineering Applicat…
Advanced Math
ISBN:
9781118141809
Author:
Nathan Klingbeil
Publisher:
WILEY
Advanced Engineering Mathematics
Advanced Math
ISBN:
9780470458365
Author:
Erwin Kreyszig
Publisher:
Wiley, John & Sons, Incorporated
Numerical Methods for Engineers
Advanced Math
ISBN:
9780073397924
Author:
Steven C. Chapra Dr., Raymond P. Canale
Publisher:
McGraw-Hill Education
Introductory Mathematics for Engineering Applicat…
Advanced Math
ISBN:
9781118141809
Author:
Nathan Klingbeil
Publisher:
WILEY
Mathematics For Machine Technology
Advanced Math
ISBN:
9781337798310
Author:
Peterson, John.
Publisher:
Cengage Learning,
