A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms. He estimates the model: Sales 6g + 61 Advertising + e. The following table shows a portion of the regression results. Coefficients Standard Error t-stat p-value 40.10 14.88 2.848 0.0052 Intercept Advertising 2.88 1.52 -1.895 0.0608 When testing whether Advertising is significant at the 10% significance level, the conclusion is to Multiple Choice reject Hg, we can conclude advertising is significant not reject He; we cannot conclude advertising is significant reject Hg; we cannot conclude advertising is significant not reject He; we can conclude advertising is significant
A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms. He estimates the model: Sales 6g + 61 Advertising + e. The following table shows a portion of the regression results. Coefficients Standard Error t-stat p-value 40.10 14.88 2.848 0.0052 Intercept Advertising 2.88 1.52 -1.895 0.0608 When testing whether Advertising is significant at the 10% significance level, the conclusion is to Multiple Choice reject Hg, we can conclude advertising is significant not reject He; we cannot conclude advertising is significant reject Hg; we cannot conclude advertising is significant not reject He; we can conclude advertising is significant
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter4A: Problems In Applying The Linear Regression Model
Section: Chapter Questions
Problem 1E
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