A market researcher for an automobile company suspects differences in preferred color between male and female buyers. Advertisements targeted to different groups should take such differences into account, if they exist. The researcher examines the most recent sales information of a particular car that comes in three colors. (You may find it useful to reference the appropriate table: chi- square table or F table) Sex of Automobile Buyer Male Color Female Silver 477 298 Black 536 308 Red 482 348

MATLAB: An Introduction with Applications
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Author:Amos Gilat
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Chapter1: Starting With Matlab
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b-2. Find the p-value.
O 0.025 s p-value < 0.05
O 0.05 s p-value < 0.10
O 0.01 s p-value < 0.025
O p-value < 0.01
O p-value 2 010
c-1. At the 10% significance level, what is your conclusion?
O Do not reject Hg. we can conclude that color preference is dependent on the automobile buyer's sex.
O Do not reject Hg. we cannot conclude that color preference is dependent on the automobile buyer's sex.
O Reject Ha, we cannot conclude that color preference is dependent on the automobile buyer's sex.
O Reject He, we can conclude that color preference is dependent on the automobile buyer's sex.
c-2. Does your conclusion suggest that the company should target advertisements differently for males versus females?
O No
O Yes
Transcribed Image Text:b-2. Find the p-value. O 0.025 s p-value < 0.05 O 0.05 s p-value < 0.10 O 0.01 s p-value < 0.025 O p-value < 0.01 O p-value 2 010 c-1. At the 10% significance level, what is your conclusion? O Do not reject Hg. we can conclude that color preference is dependent on the automobile buyer's sex. O Do not reject Hg. we cannot conclude that color preference is dependent on the automobile buyer's sex. O Reject Ha, we cannot conclude that color preference is dependent on the automobile buyer's sex. O Reject He, we can conclude that color preference is dependent on the automobile buyer's sex. c-2. Does your conclusion suggest that the company should target advertisements differently for males versus females? O No O Yes
A market researcher for an automobile company suspects differences in preferred color between male and female buyers.
Advertisements targeted to different groups should take such differences into account, if they exist. The researcher examines the most
recent sales information of a particular car that comes in three colors. (You may find it useful to reference the appropriate table: chi-
square table or F table)
Sex of Automobile Buyer.
Color
Male
Female
Silver
477
298
Black
536
308
Red
482
348
Transcribed Image Text:A market researcher for an automobile company suspects differences in preferred color between male and female buyers. Advertisements targeted to different groups should take such differences into account, if they exist. The researcher examines the most recent sales information of a particular car that comes in three colors. (You may find it useful to reference the appropriate table: chi- square table or F table) Sex of Automobile Buyer. Color Male Female Silver 477 298 Black 536 308 Red 482 348
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