A market research has revealed that the price elasticity of demand for airline tickets for business travelers is ER = -1.15. while for leisure travelers it is eL = -1.52 .A profit-maximizing air company considers using third-degree price discrimination, charging a price PR for business travelers and price P for leisure travelers. The airline faces the same marginal cost MC for both types of travelers. Use the inverse price elasticity rule to determine the ratio of business to leisure prices PB/ P: O (a) 0.29 O (b) 2.63 O (c) 1 O (d) 4.25
A market research has revealed that the price elasticity of demand for airline tickets for business travelers is ER = -1.15. while for leisure travelers it is eL = -1.52 .A profit-maximizing air company considers using third-degree price discrimination, charging a price PR for business travelers and price P for leisure travelers. The airline faces the same marginal cost MC for both types of travelers. Use the inverse price elasticity rule to determine the ratio of business to leisure prices PB/ P: O (a) 0.29 O (b) 2.63 O (c) 1 O (d) 4.25
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Step 1
Inverse price elasticity rule:
( P - MC) / P = -1 / Ed
Where P is profit maximizing price
MC is marginal cost
Ed is price elasticity of demand.
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The inverse price elasticity rule states that the gap between the price and marginal cost is inversely related to the price elasticity of demand.
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