A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new, expensive television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating more potential to purchase the product. You want to know if the commercial increased the mean purchase potential rating. You will test the claim at a significance level of a = 0.02. To do so, you find a sample of 35 people, you find the mean "after-before" rating to be d = 0.5 with a standard deviation of the differences of sa = 1.1. a. What is the test statistic for this sample? test statistic = Round to 4 decimal places. b. What is the p-value for this sample? Round to 4 decimal places. p-value = c. The p-value is... O less than (or equal to) a O greater than a d. This test statistic leads to a decision to... O reject the null O accept the null O fail to reject the null e. As such, the final conclusion is that...

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### Hypothesis Testing for Mean Purchase Potential Rating

A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new, expensive television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating more potential to purchase the product. You want to know if the commercial increased the mean purchase potential rating. You will test the claim at a significance level of \( \alpha = 0.02 \).

To do so, you find a sample of 35 people, you find the mean "after-before" rating to be \( \bar{d} = 0.5 \) with a standard deviation of the differences of \( s_d = 1.1 \).

#### Questions:

a. **What is the test statistic for this sample?**
- **Answer format:** \( \text{test statistic} = \boxed{} \)
- **Instructions:** Round to 4 decimal places.

b. **What is the p-value for this sample?**
- **Answer format:** \( \text{p-value} = \boxed{} \)
- **Instructions:** Round to 4 decimal places.

c. **The p-value is:** 
- **Checkbox options:**
  - \( \circ \) less than (or equal to) \( \alpha \)
  - \( \circ \) greater than \( \alpha \)

d. **This test statistic leads to a decision to:**
- **Checkbox options:**
  - \( \circ \) reject the null
  - \( \circ \) accept the null
  - \( \circ \) fail to reject the null

e. **As such, the final conclusion is that...**
- **Open field for conclusion**
Transcribed Image Text:### Hypothesis Testing for Mean Purchase Potential Rating A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new, expensive television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating more potential to purchase the product. You want to know if the commercial increased the mean purchase potential rating. You will test the claim at a significance level of \( \alpha = 0.02 \). To do so, you find a sample of 35 people, you find the mean "after-before" rating to be \( \bar{d} = 0.5 \) with a standard deviation of the differences of \( s_d = 1.1 \). #### Questions: a. **What is the test statistic for this sample?** - **Answer format:** \( \text{test statistic} = \boxed{} \) - **Instructions:** Round to 4 decimal places. b. **What is the p-value for this sample?** - **Answer format:** \( \text{p-value} = \boxed{} \) - **Instructions:** Round to 4 decimal places. c. **The p-value is:** - **Checkbox options:** - \( \circ \) less than (or equal to) \( \alpha \) - \( \circ \) greater than \( \alpha \) d. **This test statistic leads to a decision to:** - **Checkbox options:** - \( \circ \) reject the null - \( \circ \) accept the null - \( \circ \) fail to reject the null e. **As such, the final conclusion is that...** - **Open field for conclusion**
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