A manufacturer sells a product for $45 to a wholesaler, and the wholesaler sells it to a retailer. The wholesaler's normal markup (based on selling price) is 25%. The retailer prices the item to consumers to include a 33% markup (also based on selling price). What is the selling price to the consumer?

A manufacturer sells a product for $45 to a wholesaler, and the wholesaler sells it to a retailer. The wholesaler's normal markup (based on selling price) is 25%. The retailer prices the item to consumers to include a 33% markup (also based on selling price). What is the selling price to the consumer?

Intermediate Financial Management (MindTap Course List)

13th Edition

ISBN:9781337395083

Author:Eugene F. Brigham, Phillip R. Daves

Publisher:Eugene F. Brigham, Phillip R. Daves

Chapter21: Supply Chains And Working Capital Management

Section: Chapter Questions

Problem 4P: A large retailer obtains merchandise under the credit terms of 1/15, net 45, but routinely takes 60...

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