A manufacturer operates an existing factory in China. It wishes to open one more factory in either Indonesia, Malaysia or Vietnam to cope with the increasing demand. The markets it serves are Malaysia, Singapore and Thailand. Table 1 shows the annual demand from each market, the capacities and fixed costs of the existing and potential factories as well as the variable costs. Where should the manufacturer build its additional factory, if it wants to minimise cost?   Table 1: Cost, Demand and Capacity    State the objective function, constraints and decision variables. Then, analyse using Excel Solver to find out where the manufacturer should build its additional factory if it wants to minimise cost.   Present your answer in a table, stating how many units which factory should supply to which market. Also, calculate and state the total cost of your network.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

A manufacturer operates an existing factory in China. It wishes to open one more factory in either Indonesia, Malaysia or Vietnam to cope with the increasing demand. The markets it serves are Malaysia, Singapore and Thailand. Table 1 shows the annual demand from each market, the capacities and fixed costs of the existing and potential factories as well as the variable costs.

Where should the manufacturer build its additional factory, if it wants to minimise cost?

 

Table 1: Cost, Demand and Capacity

 

 State the objective function, constraints and decision variables.

Then, analyse using Excel Solver to find out where the manufacturer should build its additional factory if it wants to minimise cost.

 

Present your answer in a table, stating how many units which factory should supply to which market. Also, calculate and state the total cost of your network.

China
Indonesia
Malaysia
Vietnam
Demand
(units / year)
Production and Transportation Cost Annual
Malaysia
Fixed Cost
120
100
100
115
Singapore Thailand
130
115
120
115
100
110
110
120
10,000 7,000
15,000
Capacity
(units)
15000
65000
85,000 20,000
85,000
20,000
80,000
20,000
Transcribed Image Text:China Indonesia Malaysia Vietnam Demand (units / year) Production and Transportation Cost Annual Malaysia Fixed Cost 120 100 100 115 Singapore Thailand 130 115 120 115 100 110 110 120 10,000 7,000 15,000 Capacity (units) 15000 65000 85,000 20,000 85,000 20,000 80,000 20,000
Expert Solution
steps

Step by step

Solved in 5 steps with 9 images

Blurred answer
Similar questions
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.