A manufacturer of computer workstations gathered average monthly sales figures from its 56 branch offices and dealerships across the country and estimated the following demand for its product: Q = +15,000 - 2.80P + 150A + 0.3Ppc + 0.35PM + 0.2Pc The variables and their assumed values are Q= Quantity P= Price of basic model = 7,000 A= Advertising expenditures (in thousands) = 52 Pre = Average price of a personal computer = 4,000 Pm = Average price of a minicomputer = 15,000 Pe = Average price of a leading competitor's workstation = 8,000 Compute the elasticities for each variable. On this basis, discuss the relative impact that each variable has on the demand. What implications do these results have for the firm's marketing and pricing policies?
A manufacturer of computer workstations gathered average monthly sales figures from its 56 branch offices and dealerships across the country and estimated the following demand for its product: Q = +15,000 - 2.80P + 150A + 0.3Ppc + 0.35PM + 0.2Pc The variables and their assumed values are Q= Quantity P= Price of basic model = 7,000 A= Advertising expenditures (in thousands) = 52 Pre = Average price of a personal computer = 4,000 Pm = Average price of a minicomputer = 15,000 Pe = Average price of a leading competitor's workstation = 8,000 Compute the elasticities for each variable. On this basis, discuss the relative impact that each variable has on the demand. What implications do these results have for the firm's marketing and pricing policies?
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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