A key driver of shareholder value is the aggregate value of the customer base. Classify the major strategies employed by winning companies to improve the value of their customer base.

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter1: Introduction To Finance For Entrepreneurs
Section: Chapter Questions
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A key driver of shareholder value is the aggregate value of the customer base. Classify the major strategies employed by winning companies to improve the value of their customer base.

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