A hardware store will run an advertising campaign using radio and newspaper. Every dollar spent on radio advertising will reach 80 people in the "Under $40,000" market, and 30 people in the "Over $40,000" market. Every dollar spent on newspaper advertising will reach 90 people in the "Under $40,000" market, and 20 people in the "Over $40,000" market. If the store wants to reach at least 164,000 people in the "Under $40,000" market and 180,000 people in the "Over $40,000" market, how much should it spend on each type of advertising to minimize the cost?
A hardware store will run an advertising campaign using radio and newspaper. Every dollar spent on radio advertising will reach 80 people in the "Under $40,000" market, and 30 people in the "Over $40,000" market. Every dollar spent on newspaper advertising will reach 90 people in the "Under $40,000" market, and 20 people in the "Over $40,000" market. If the store wants to reach at least 164,000 people in the "Under $40,000" market and 180,000 people in the "Over $40,000" market, how much should it spend on each type of advertising to minimize the cost?
Related questions
Question
A hardware store will run an advertising campaign using radio and newspaper. Every dollar spent on radio advertising will reach 80 people in the "Under $40,000" market, and 30 people in the "Over $40,000" market. Every dollar spent on newspaper advertising will reach 90 people in the "Under $40,000" market, and 20 people in the "Over $40,000" market. If the store wants to reach at least 164,000 people in the "Under $40,000" market and 180,000 people in the "Over $40,000" market, how much should it spend on each type of advertising to minimize the cost?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps