A family that runs a family business by selling all kinds of arts and crafts products, is trying to analyze the profitability of its new business idea. They are thinking of designing and selling cuckoo clocks, a project that the family would be running for 7 years. Buying all the necessary production equipment upfront would cost the family $1,100. It is hoping that it would be able to generate $700 in annual profits, after taxes. The appropriate discount rate for this project is 9%. Obviously, the profitability of this new project greatly depends on the family correctly estimating the annual sales of the cuckoo clocks! Calculations can show that if the annual after-tax profits turn out to be $200 higher than the family's original estimate, then the estimated Net Present Value of the project will increase by 32.32 %.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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A family that runs a family business by selling all kinds of arts and crafts products, is trying to analyze the profitability of
its new business idea. They are thinking of designing and selling cuckoo clocks, a project that the family would be
running for 7 years. Buying all the necessary production equipment upfront would cost the family $1,100. It is hoping
that it would be able to generate $700 in annual profits, after taxes. The appropriate discount rate for this project is 9 %.
Obviously, the profitability of this new project greatly depends on the family correctly estimating the annual sales of the
cuckoo clocks! Calculations can show that if the annual after-tax profits turn out to be $200 higher than the family's
original estimate, then the estimated Net Present Value of the project will increase by 32.32 %.
Transcribed Image Text:A family that runs a family business by selling all kinds of arts and crafts products, is trying to analyze the profitability of its new business idea. They are thinking of designing and selling cuckoo clocks, a project that the family would be running for 7 years. Buying all the necessary production equipment upfront would cost the family $1,100. It is hoping that it would be able to generate $700 in annual profits, after taxes. The appropriate discount rate for this project is 9 %. Obviously, the profitability of this new project greatly depends on the family correctly estimating the annual sales of the cuckoo clocks! Calculations can show that if the annual after-tax profits turn out to be $200 higher than the family's original estimate, then the estimated Net Present Value of the project will increase by 32.32 %.
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