A Facebook group of more than 25,000 people is trying to convince Cadbury, the venerable British confectioner (now owed by Kraft Foods), to produce a giant chocolate Cadbury Crème Egg that contains a filling made from fondant that resembles the yolk and white of a real egg. (Currently, giant Cadbury chocolate eggs, which are about the size of an ostrich egg, are hollow, a great disappointment to fans of the company's smaller chocolate eggs that are filled with creamy white and yolk-coloured fondant.) A Cadbury spokesman says that "creating a [chocolate] shell that is strong enough to contain the sheer weight of the fondant is technically challenging." Use the creativity-enhancing techniques described in topic 3 to develop potential solutions that would allow Cadbury to manufacture a giant Crème Egg.

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Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.