A Facebook group of more than 25,000 people is trying to convince Cadbury, the venerable British confectioner (now owed by Kraft Foods), to produce a giant chocolate Cadbury Crème Egg that contains a filling made from fondant that resembles the yolk and white of a real egg. (Currently, giant Cadbury chocolate eggs, which are about the size of an ostrich egg, are hollow, a great disappointment to fans of the company's smaller chocolate eggs that are filled with creamy white and yolk-coloured fondant.) A Cadbury spokesman says that "creating a [chocolate] shell that is strong enough to contain the sheer weight of the fondant is technically challenging." Use the creativity-enhancing techniques described in topic 3 to develop potential solutions that would allow Cadbury to manufacture a giant Crème Egg.

A Facebook group of more than 25,000 people is trying to convince Cadbury, the venerable British confectioner (now owed by Kraft Foods), to produce a giant chocolate Cadbury Crème Egg that contains a filling made from fondant that resembles the yolk and white of a real egg. (Currently, giant Cadbury chocolate eggs, which are about the size of an ostrich egg, are hollow, a great disappointment to fans of the company's smaller chocolate eggs that are filled with creamy white and yolk-coloured fondant.) A Cadbury spokesman says that "creating a [chocolate] shell that is strong enough to contain the sheer weight of the fondant is technically challenging." Use the creativity-enhancing techniques described in topic 3 to develop potential solutions that would allow Cadbury to manufacture a giant Crème Egg.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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