a) Describe the relationship between elasticity and total revenue when considering an increase in price. You are the manager of a train company. Recently total sales have been a bit low and you are now considering means to give sales a boost. Market research has shown that currently the price of train tickets is historically low. Market research has also shown that the demand curve for train tickets is downward sloping. You may assume that your company is not a price taker on the market. b) One of your colleagues has suggested that it is important to lower the price of train tickets. In that case, she argues, the demand will increase. Do you Explain with her? agree why. c) She continues her argument by concluding that if the demand goes up, the total value of sales of train tickets should therefore increase. Do you agree with Explain her? why.

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Chapter1: Making Economics Decisions
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Detailed answers (a) (b) &(c)

a) Describe the relationship between elasticity and
total revenue when considering an increase in
price.
You are the manager of a train company. Recently total
sales have been a bit low and you are now considering
means to give sales a boost. Market research has
shown that currently the price of train tickets is
historically low. Market research has also shown that the
demand curve for train tickets is downward sloping. You
may assume that your company is not a price taker on
the market.
b) One of your colleagues has suggested that it is
important to lower the price of train tickets. In that
case, she argues, the demand will increase. Do you
agree
why.
with
her?
Explain
c) She continues her argument by concluding that if
the demand goes up, the total value of sales of train
tickets should therefore increase. Do you agree with
Explain
her?
why.
Transcribed Image Text:a) Describe the relationship between elasticity and total revenue when considering an increase in price. You are the manager of a train company. Recently total sales have been a bit low and you are now considering means to give sales a boost. Market research has shown that currently the price of train tickets is historically low. Market research has also shown that the demand curve for train tickets is downward sloping. You may assume that your company is not a price taker on the market. b) One of your colleagues has suggested that it is important to lower the price of train tickets. In that case, she argues, the demand will increase. Do you agree why. with her? Explain c) She continues her argument by concluding that if the demand goes up, the total value of sales of train tickets should therefore increase. Do you agree with Explain her? why.
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