A corporation owns a chain of several hundred gasoline stations on the eastern seaboard. The marketing director wants to test a proposed marketing campaign by running ads on some local television stations and determining whether gasoline sales at a sample of the company' s stations increase after the advertising. The following data represent gasoline sales for a day before and a day after the advertising campaign. Determine whether sales increased significantly after the advertising campaign. Use an alpha of 0.05.
A corporation owns a chain of several hundred gasoline stations on the eastern seaboard. The marketing director wants to test a proposed marketing campaign by running ads on some local television stations and determining whether gasoline sales at a sample of the company' s stations increase after the advertising. The following data represent gasoline sales for a day before and a day after the advertising campaign. Determine whether sales increased significantly after the advertising campaign. Use an alpha of 0.05.
Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
Problem 1PE
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A corporation owns a chain of several hundred gasoline stations on the eastern seaboard. The marketing director wants to test a proposed marketing campaign by running ads on some local television stations and determining whether gasoline sales at a sample of the company' s stations increase after the advertising. The following data represent gasoline sales for a day before and a day after the advertising campaign. Determine whether sales increased significantly after the advertising campaign. Use an alpha of 0.05.
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