A consumer researcher gave consumers a sample shampoo. After using the shampoo, each consumer used an interval-level scale to rate his or her satisfaction with it. Scores could range from 0 to 100, with higher scores indicating greater satisfaction. Consumers didn’t know each other and were randomly assigned to three groups: (1) receive a store brand of shampoo in a bottle clearly labeled as such, (2) receive a premium brand of shampoo in the premium brand’s bottle, or (3) receive a store brand of shampoo in the premium brand’s bottle. Here are the collected data: Store brand, store bottle Premium brand, premium bottle Store brand, premium bottle 70 85 85 65 90 80 65 95 90 60 90 85 M = 65 s = 4.08 M = 90 s = 4.08 M = 85 s = 4.08 SSbetween = 1400 c. What is the decision rule? d. Calculate the test

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A consumer researcher gave consumers a sample shampoo. After using the
shampoo, each consumer used an interval-level scale to rate his or her satisfaction with it. Scores could range from 0 to 100, with higher scores indicating greater satisfaction. Consumers didn’t know each other and were randomly assigned to three groups: (1) receive a store brand of shampoo in a bottle clearly labeled as such, (2) receive a premium brand of shampoo in the premium brand’s bottle, or (3) receive a store brand of shampoo in the premium brand’s bottle. Here are the collected data:

Store brand, store bottle Premium brand, premium
bottle
Store brand, premium
bottle
70 85 85
65 90 80
65 95 90
60 90 85
M = 65
s = 4.08
M = 90
s = 4.08
M = 85
s = 4.08

SSbetween = 1400

c. What is the decision rule?
d. Calculate the test

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