A computer hardware firm sells both laptop computers and printers. Their pricing team determines that there are 3 types of customers with the following willingness to pay:                                                     Laptop           Printer Customer Type A                $800                 $100       $900 Customer Type B              $1,000                  $50      $1050 Customer Type C                 $600               $150       $750     If the firm were to change only individual prices, what prices should it charge for its laptops and printers? Assume for simplicity that the firm has only 1 customer of each type and that incremental costs for laptops and printers = $0.  How much profit does the firm earn?  How much consumer surplus will there be?

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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A computer hardware firm sells both laptop computers and printers. Their pricing team determines that there are 3 types of customers with the following willingness to pay:

 

 

                                                Laptop           Printer

Customer Type A                $800                 $100       $900

Customer Type B              $1,000                  $50      $1050

Customer Type C                 $600               $150       $750

 

 

  1. If the firm were to change only individual prices, what prices should it charge for its laptops and printers? Assume for simplicity that the firm has only 1 customer of each type and that incremental costs for laptops and printers = $0.  How much profit does the firm earn?  How much consumer surplus will there be?
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