A computer hardware firm sells both laptop computers and printers. It has a large inventory of laptops and printers that it wants to sell, so it has no variable production cost. Through the magic of focus pricing team determines that they have an equal number of 4 types of customers, and that these customer's reservation prices are: groups, their laptop $600 $400 $1200 $500 printer $900 $200 $200 $300 cst type A cst type B cst type C cst type D What is the best pricing strategy for this firm? Selling each product separately, pure bundling or mixed bundling? Prove your answer with numbers.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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A computer hardware firm sells both laptop
computers and printers. It has a large
inventory of laptops and printers that it wants
to sell, so it has no variable production cost.
Through the magic of focus groups, their
pricing team determines that they have an
equal number of 4 types of customers, and
that these customer's reservation prices are:
laptop
$600
$400
$1200
$500
printer
$900
$200
$200
$300
cst type A
cst type B
cst type C
cst type D
What is the best pricing strategy for this firm?
Selling each product separately, pure
bundling or mixed bundling? Prove your
answer with numbers.
Transcribed Image Text:A computer hardware firm sells both laptop computers and printers. It has a large inventory of laptops and printers that it wants to sell, so it has no variable production cost. Through the magic of focus groups, their pricing team determines that they have an equal number of 4 types of customers, and that these customer's reservation prices are: laptop $600 $400 $1200 $500 printer $900 $200 $200 $300 cst type A cst type B cst type C cst type D What is the best pricing strategy for this firm? Selling each product separately, pure bundling or mixed bundling? Prove your answer with numbers.
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