A computer hardware firm sells both laptop computers and printers. It has a large inventory of laptops and printers that it wants to sell, so it has no variable production cost. Through the magic of focus pricing team determines that they have an equal number of 4 types of customers, and that these customer's reservation prices are: groups, their laptop $600 $400 $1200 $500 printer $900 $200 $200 $300 cst type A cst type B cst type C cst type D What is the best pricing strategy for this firm? Selling each product separately, pure bundling or mixed bundling? Prove your answer with numbers.
A computer hardware firm sells both laptop computers and printers. It has a large inventory of laptops and printers that it wants to sell, so it has no variable production cost. Through the magic of focus pricing team determines that they have an equal number of 4 types of customers, and that these customer's reservation prices are: groups, their laptop $600 $400 $1200 $500 printer $900 $200 $200 $300 cst type A cst type B cst type C cst type D What is the best pricing strategy for this firm? Selling each product separately, pure bundling or mixed bundling? Prove your answer with numbers.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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