A brand that has experienced an ethical crisis is Victoria's Secret. They have sweatshops in Sri Lanka and use child labor. People are made to work 14 hours a day unpaid. Victoria's Secret has taken a massive blow to the brand in the past couple of years from the horrible information that has come out about the company. The forced labor in sweatshops is what is causing the company to go down in popularity. Not only do they have unethical practices they are also known for their discrimination of their models and pushing unrealistic body standards on young impressionable girls. Everyone knows the Victoria's Secret angels and how they are known for their perfect bodies but behind-the-scenes models faced racism and were forced to go on deadly diets. Their sizing was never inclusive of plus size until this year. They have also faced scrutiny over their "rebranding" with more diverse models but that does not cover the forced child labor they are using to make their garments. It seems it's the end of the road for Victoria's Secret as their PR has been horrible. They tried to fix their branding by making it seem more inclusive but it still isn't. There are a lot of ethical issues within the company. If I were their PR person the only way to fix the image is to start from the ground up. Which is to stop forced labor and rethink the business model. Because with the way they are going the company will soon be out of business.

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A brand that has experienced an ethical crisis is Victoria's Secret. They have sweatshops in Sri Lanka and use child labor. People are made to work 14 hours a day unpaid. Victoria's Secret has taken a massive blow to the brand in the past couple of years from the horrible information that has come out about the company. The forced labor in sweatshops is what is causing the company to go down in popularity. Not only do they have unethical practices they are also known for their discrimination of their models and pushing unrealistic body standards on young impressionable girls. Everyone knows the Victoria's Secret angels and how they are known for their perfect bodies but behind-the-scenes models faced racism and were forced to go on deadly diets. Their sizing was never inclusive of plus size until this year. They have also faced scrutiny over their "rebranding" with more diverse models but that does not cover the forced child labor they are using to make their garments. It seems it's the end of the road for Victoria's Secret as their PR has been horrible. They tried to fix their branding by making it seem more inclusive but it still isn't. There are a lot of ethical issues within the company. If I were their PR person the only way to fix the image is to start from the ground up. Which is to stop forced labor and rethink the business model. Because with the way they are going the company will soon be out of business. 

 

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Step 1: Define Economic analysis

Economic analysis refers to the systematic approach used to examine how scarce resources are allocated and utilized in producing goods and services, as well as how goods and services are distributed among individuals.


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