9. Is bundling profitable? Suppose that Ginny is the owner of the only nonmotorized water sports rental shop on a small lake in New Hampshire. At Ginny's shop, customers cam rent a variety of items such as canoes, paddie boats, tubes, and windsurfers. Assume that the marginal cost of renting out any of these items is s5 per item. Moreover, there are only two types of customers-college students and retired people-and there are equal numbers of each type of customer. The following table shows the willingness to pay of both customer types for paddle boats, and tubes. Willingness to Pay (Dollars) (Dollars) College Students Retired People Item Paddie boats 25 30 Tubes 10 If Ginny rents out paddle boats and tubes separately, the best she can do is to charge S for a paddie boat rental and S for a tube rental. At these prices, her total profit is S from a market consisting of one of each type of customer.
9. Is bundling profitable? Suppose that Ginny is the owner of the only nonmotorized water sports rental shop on a small lake in New Hampshire. At Ginny's shop, customers cam rent a variety of items such as canoes, paddie boats, tubes, and windsurfers. Assume that the marginal cost of renting out any of these items is s5 per item. Moreover, there are only two types of customers-college students and retired people-and there are equal numbers of each type of customer. The following table shows the willingness to pay of both customer types for paddle boats, and tubes. Willingness to Pay (Dollars) (Dollars) College Students Retired People Item Paddie boats 25 30 Tubes 10 If Ginny rents out paddle boats and tubes separately, the best she can do is to charge S for a paddie boat rental and S for a tube rental. At these prices, her total profit is S from a market consisting of one of each type of customer.
Principles of Microeconomics
7th Edition
ISBN:9781305156050
Author:N. Gregory Mankiw
Publisher:N. Gregory Mankiw
Chapter22: Frontiers Of Microeconomics
Section: Chapter Questions
Problem 8PA
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