9. Indifference curves and utility maximization Rajiv is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.05, and making a flyer in color costs $0.10. Rajiv budgets $25.00 for making flyers each month. The following graph shows three of Rajiv's indifference curves for the number of black-and-white and color flyers that he makes. Use the green line (triangle symbol) to plot Rajiv's budget line. Then, place the black point (plus symbol) on the graph to indicate Rajiv's consumer equilibrium given that budget line.
9. Indifference curves and utility maximization Rajiv is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.05, and making a flyer in color costs $0.10. Rajiv budgets $25.00 for making flyers each month. The following graph shows three of Rajiv's indifference curves for the number of black-and-white and color flyers that he makes. Use the green line (triangle symbol) to plot Rajiv's budget line. Then, place the black point (plus symbol) on the graph to indicate Rajiv's consumer equilibrium given that budget line.
Chapter1: Making Economics Decisions
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
Transcribed Image Text:9. Indifference curves and utility maximization
Rajiv is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.05, and
making a flyer in color costs $0.10. Rajiv budgets $25.00 for making flyers each month.
The following graph shows three of Rajiv's indifference curves for the number of black-and-white and color flyers that he makes.
Use the green line (triangle symbol) to plot Rajiv's budget line. Then, place the black point (plus symbol) on the graph to indicate Rajiv's consumer
equilibrium given that budget line.
BLACK-AND-WHITE FLYERS
1000
900
800
700
600
500
400
300
200
100
0
0
25
50
75 100 125 150 175 200 225 250
COLOR FLYERS
Budget Line
Consumer Equilibrium
?
At the consumer equilibrium that you indicated on the graph, Rajiv's marginal rate of substitution is equal to
flyer in color.
in black and white per
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