80000 Ch 2, 16. Brand value. Corporations are very interested in the value of their brand. The following chart displays the value of the top 6 carbonated soft drink brands in 2015 as collected by Millward Brown (www.millwardbrown .com/brandz/top-global-brands/2015/brand-categories/ soft-drinks) a) Is this an appropriate display for these data? Explain. b) Which brand had the largest share of the beverage market? c) Which brand had the larger market share-Mountain Dew or Dr Pepper? 70000 60000 E 50000 40000 30000 20000 10000 Coke Diet Coke Brand Ch 2, 18. World market share again. Here's a pie chart of Sprite Dr Pepper Fanta the data in Exercise 16. Peps a) Which display of these data is best for comparing the market shares of these brands? Explain. b) Does Pepsi or Red Bull have a larger market value? Is that comparison easier to make with the pie chart or the bar chart of Exercise 16? Red Bull Coke Diet Coke Red Bu Fanta Dr Pepper

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Types of Bias

Statistics is the study of data collection, organization, analysis, interpretation, and presentation. Statistical bias is a characteristic of a statistical technique or its findings in which the expected value deviates from the actual root quantitative parameter being estimated. According to the actual definition of bias, it refers to the tendency of a statistic to overestimate or underestimate a parameter.