8.13 The entire city was essentially shut down for the past two days be- use of an ice storm. (Texans aren't used to driving on icy roads; the oads aren't well de-iced; and the hills make driving especially haz- ardous.) A local restaurateur, whose business was open yesterday, said, "With the low cost of being here, anything we make is fine." Now that cannot be entirely true. If he sells one Coke in 8 hours, surely the revenue will be less than the variable cost of operating the business. (If nothing else, the opportunity cost of his time for a day is probably more than the revenue from one Coke.) But his point is important: He has to pay the rent and most utilities anyway (the fixed cost), so all he needs to do is cover variable cost. Q: How would his decision be affected if his fixed costs were evem higher?
8.13 The entire city was essentially shut down for the past two days be- use of an ice storm. (Texans aren't used to driving on icy roads; the oads aren't well de-iced; and the hills make driving especially haz- ardous.) A local restaurateur, whose business was open yesterday, said, "With the low cost of being here, anything we make is fine." Now that cannot be entirely true. If he sells one Coke in 8 hours, surely the revenue will be less than the variable cost of operating the business. (If nothing else, the opportunity cost of his time for a day is probably more than the revenue from one Coke.) But his point is important: He has to pay the rent and most utilities anyway (the fixed cost), so all he needs to do is cover variable cost. Q: How would his decision be affected if his fixed costs were evem higher?
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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