8. A local fast-food restaurant processes several customer orders at once. Service clerks cross paths, sometimes nearly colliding, while they trace different paths to fill customer orders. If customers order a special combination of toppings on their hamburgers, they must wait quite some time while the special order is cooked. How would you modify the restaurant’s operations to achieve competitive advantage? Because demand surges at lunchtime, volume flexibility is a competitive priority in the fast-food business. How would you achieve volume flexibility?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
Question

8. A local fast-food restaurant processes several customer orders
at once. Service clerks cross paths, sometimes nearly
colliding, while they trace different paths to fill customer
orders. If customers order a special combination of toppings
on their hamburgers, they must wait quite some time
while the special order is cooked. How would you modify the
restaurant’s operations to achieve competitive advantage?
Because demand surges at lunchtime, volume flexibility is
a competitive priority in the fast-food business. How would
you achieve volume flexibility?
9. Satory Malaysia Food & Beverage is the Malaysian subsidiary
of a big Japanese keiretsu, Satori Kohei, which has its core
business in the food and beverage sector. Satory Malaysia—
which only deals in dairy products, prepared food and soft
drinks—is a medium-sized company based in Johor Baru,
with a secondary plant in Singapore. It employs about 50,000
people across the two locations. The company has faced
some difficult times due to the global economic crisis and, to
address the declining profit, has decided to diversify its core
business.

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