8. A health system wants to determine where it should locate new outpatient clinics in the Columbus metro area, and how many it should open. If it takes a pure market-based approach, what main factors will it consider in this decision? O a) Where the greatest areas of unmet need for outpatient services are located; the extent of this need; the accessibility of various locations to through public transportation; and the availability of these locations to the population in need (i.e. hours convenient with work schedules). Ob) Where the population covered by its health plan lives; likely revenues vs. costs for clinics in different locations; the likely usage of the clinics by the covered population (i.e., will this increase their use of outpatient services); the convenience of use, and whether/to what extent a new clinic take away patients from another existing outpatient clinic vs. providing services that enable the plan to expand its pool of insured patients & compete with other area systems for these patients. Oc) Both a and b are equally important in a pure market-based approach.

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**Title: Factors to Consider for Locating New Outpatient Clinics in Columbus Metro Area**

**Introduction:**
When a health system aims to establish new outpatient clinics in the Columbus metro area, adopting a pure market-based approach necessitates careful consideration of several crucial factors. These factors will guide the decision-making process regarding the number and location of new clinics.

**Key Considerations:**

1. **Unmet Need for Outpatient Services:**
   - **Location of Unmet Needs:** Identifying areas with significant unmet demand for outpatient services.
   - **Extent of Need:** Understanding the depth and scope of the service demand.
   - **Accessibility:** Evaluating the accessibility of potential sites via public transportation.
   - **Availability:** Considering the operational hours that align with the convenience of the population in need, such as timings compatible with work schedules.

2. **Demographics and Economics:**
   - **Population Coverage:** Determining where the health plan's covered population resides.
   - **Revenue vs. Costs:** Analyzing the balance between potential revenues and costs in various locations.
   - **Clinic Usage:** Projecting how the introduction of new clinics might influence the utilization of outpatient services by the covered population.
   - **Convenience and Competition:** Assessing the convenience of clinic use, potential patient migration from existing clinics, and opportunities for expanding the insured patient pool while competing with other area health systems.

3. **Combined Importance:**
   - Both the unmet need and economic/demographic considerations are equally crucial in adopting a market-based approach.

**Conclusion:**
For a successful market-based strategy in establishing new outpatient clinics within the Columbus metro area, health systems must intricately evaluate both the areas of unmet need and the economic and demographic profiles of potential clinic sites. These insights will ensure the clinics are optimally positioned to serve the community effectively.
Transcribed Image Text:**Title: Factors to Consider for Locating New Outpatient Clinics in Columbus Metro Area** **Introduction:** When a health system aims to establish new outpatient clinics in the Columbus metro area, adopting a pure market-based approach necessitates careful consideration of several crucial factors. These factors will guide the decision-making process regarding the number and location of new clinics. **Key Considerations:** 1. **Unmet Need for Outpatient Services:** - **Location of Unmet Needs:** Identifying areas with significant unmet demand for outpatient services. - **Extent of Need:** Understanding the depth and scope of the service demand. - **Accessibility:** Evaluating the accessibility of potential sites via public transportation. - **Availability:** Considering the operational hours that align with the convenience of the population in need, such as timings compatible with work schedules. 2. **Demographics and Economics:** - **Population Coverage:** Determining where the health plan's covered population resides. - **Revenue vs. Costs:** Analyzing the balance between potential revenues and costs in various locations. - **Clinic Usage:** Projecting how the introduction of new clinics might influence the utilization of outpatient services by the covered population. - **Convenience and Competition:** Assessing the convenience of clinic use, potential patient migration from existing clinics, and opportunities for expanding the insured patient pool while competing with other area health systems. 3. **Combined Importance:** - Both the unmet need and economic/demographic considerations are equally crucial in adopting a market-based approach. **Conclusion:** For a successful market-based strategy in establishing new outpatient clinics within the Columbus metro area, health systems must intricately evaluate both the areas of unmet need and the economic and demographic profiles of potential clinic sites. These insights will ensure the clinics are optimally positioned to serve the community effectively.
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