Answered: 7. Product design and business model…

Economics Today and Tomorrow, Student Edition

1st Edition

ISBN:9780078747663

Author:McGraw-Hill

Publisher:McGraw-Hill

Chapter11: Marketing And Distribution

Section11.1: The Charging Role Of Marketing

Problem 1R

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7. Product design and business model How can Differ.Chat improve & expand its business model (e.g., offer a different pilot program, new pricing, advertising model, different payment collection model, etc.).

8. Pricing What is the optimal way to charge for a solution like Differ.Chat? Should it be a fixed price campus license or a different model would work better (e.g, student-pay, advertising), and corresponds well with the marketing strategy suggested carlier.

9. Retention As with many consumer applications, retention is a majorchallenge. How can Differ.Chat improve retention of its students?

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