7. Based on a recent forecast shared by a customer, the demand for product A is likely to increase very quickly. This means that more production will be required. However, the plant is already working at full capacity, so operations decides to outsource the excess production. This is an example that shows OA. the interrelation of operations and marketing. OB. that each functional area should mako its own decisions O C. that operations decisions need to be made bofore those in marketing OD. the integration of decisions internally and externally

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Select the best answer for the question.
7. Based on a recent forecast shared by a customer, the demand for product A is likely to increase very quickly. This means that more production will be required. However, the plant is already working at full capacity, so operations
decides to outsource the excess production. This is an example that shows
OA. the interrelation of operations and marketing.
OB. that each functional area should make its own decisions.
OC. that operations decisions need to be made before those in marketing.
OD. the integration of decisions internally and externally
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Transcribed Image Text:F Select the best answer for the question. 7. Based on a recent forecast shared by a customer, the demand for product A is likely to increase very quickly. This means that more production will be required. However, the plant is already working at full capacity, so operations decides to outsource the excess production. This is an example that shows OA. the interrelation of operations and marketing. OB. that each functional area should make its own decisions. OC. that operations decisions need to be made before those in marketing. OD. the integration of decisions internally and externally Mark for review (Will be highlighted on the review page) << Previous Question Type here to search Next Question >> O A S A INPUT Review My Answers Save & Fit SUM 5 2012-09-19
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