Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
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Question
6.
Transcribed Image Text:3. Plan-It Marketing would do
of the key target audiences and their reactions to Bachman's business model.
by running focus groups to understand the mindset
a. projective data
b. experiential research
c. exploratory research
d. ethnography
e. descriptive research
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