6. Understanding the kinked demand curve model Happyland is one of five amusement parks on Sunshine Island. The following graph shows Happyland's kinked demand curve (D₁-D₂) and the resulting marginal revenue curve (MR₁-MR₂). The graph also shows two possible marginal cost curves (MC₁ and MC₂).

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6. Understanding the kinked demand curve model
Happyland is one of five amusement parks on Sunshine Island. The following graph shows Happyland's kinked demand curve (D₁ - D₂) and the
resulting marginal revenue curve (MR₁-MR₂). The graph also shows two possible marginal cost curves (MC₁ and MC₂).
PRICE(Dollars per ticket)
8
33
30
5
27 +
24
21
18
15
12
9
6
3
0
MR.
03
D.
MR
6 9 12 15 18 21 24 27
QUANTITY (Millions of tickets per year)
30
MC
MC₂
D
33 36
?
Assume Happyland's marginal cost is represented by MC₂. Happyland will set a price of
per ticket.
According to the kinked demand curve model, if one firm
its price, other firms will do likewise to retain their market share, but if one firm
its price, other firms will not follow suit. Therefore, if Happyland increases its price to above the price you just found for Happyland, its
competitors will
The basic principle behind the kinked demand curve model explains why the D₁ portion of the kinked demand curve is relatively
D₂ portion.
If Happyland's marginal cost increased from MC₂ to MC₁ on the graph, Happyland would
elastic than the
Transcribed Image Text:6. Understanding the kinked demand curve model Happyland is one of five amusement parks on Sunshine Island. The following graph shows Happyland's kinked demand curve (D₁ - D₂) and the resulting marginal revenue curve (MR₁-MR₂). The graph also shows two possible marginal cost curves (MC₁ and MC₂). PRICE(Dollars per ticket) 8 33 30 5 27 + 24 21 18 15 12 9 6 3 0 MR. 03 D. MR 6 9 12 15 18 21 24 27 QUANTITY (Millions of tickets per year) 30 MC MC₂ D 33 36 ? Assume Happyland's marginal cost is represented by MC₂. Happyland will set a price of per ticket. According to the kinked demand curve model, if one firm its price, other firms will do likewise to retain their market share, but if one firm its price, other firms will not follow suit. Therefore, if Happyland increases its price to above the price you just found for Happyland, its competitors will The basic principle behind the kinked demand curve model explains why the D₁ portion of the kinked demand curve is relatively D₂ portion. If Happyland's marginal cost increased from MC₂ to MC₁ on the graph, Happyland would elastic than the
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