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6) Netflix is making two versions of its subscription plans (4K and FHD), which target consumers with high and low willingness to pay, as given in the table below. If there is zero marginal cost for the firm in both versions, what should be the incentive compatible second degree discriminated prices? Is this profit maximizing? Willingness to pay ($) Consumer 4K FHD High WTP 60 20 Low WTP 20 10

6) Netflix is making two versions of its subscription plans (4K and FHD), which target consumers with high and low willingness to pay, as given in the table below. If there is zero marginal cost for the firm in both versions, what should be the incentive compatible second degree discriminated prices? Is this profit maximizing? Willingness to pay ($) Consumer 4K FHD High WTP 60 20 Low WTP 20 10

ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Netflix is making two versions of its subscription plans (4K and FHD), which target consumers with high and low willingness to pay, as given in the table below. If there is zero marginal cost for the firm in both versions, what should be the incentive compatible second degree discriminated prices? Is this profit maximizing?

 

6) Netflix is making two versions of its subscription plans (4K and FHD), which target consumers with high and low willingness to pay, as given in the table below. If there is zero marginal cost for the firm in both versions, what should be the incentive compatible second degree discriminated prices? Is this profit maximizing? Willingness to pay ($) Consumer 4K FHD High WTP 60 20 Low WTP 20 10
Transcribed Image Text:6) Netflix is making two versions of its subscription plans (4K and FHD), which target consumers with high and low willingness to pay, as given in the table below. If there is zero marginal cost for the firm in both versions, what should be the incentive compatible second degree discriminated prices? Is this profit maximizing? Willingness to pay ($) Consumer 4K FHD High WTP 60 20 Low WTP 20 10
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