6- How has IKEA benefited from global expansion? What is the basis of its strategy to create value by expanding internationally?
IKEA has dilated from a little, family-owned home piece of furniture corporation into a worldwide merchandiser with 385 stores in forty-eight countries, throughout its 72-year history. once the gap of the initial store in Sverige in 1953, by the 1960s Swedish market, was saturated, and as Sverige could be a tiny market, there were not abundant opportunities for growth any further. IKEA is determined to expand its market international ranging from neighborhood Scandinavian countries in keeping with similar shopper tastes. Internationalization method Kingdom of Norway was the primary country wherever IKEA started its international growth in 1963. Denmark and Swiss Confederation stores were the subsequent foreign market entries.
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