During the internal se rand managers is to: informatic
Chapter5: The Time Value Of Money
Section: Chapter Questions
Problem 7QTD
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![6) During the internal search process for product information, a key objective for creatives and
brand managers is to:
A) have information readily available to consumers.
B) make sure the company's brand is part of the consumer's inert set.
C) have the brand in the person's cognitive map.
D) make sure the company's brand is part of the consumer's set of potential alternatives.
Answer:](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fd295d8d6-157e-456c-b405-d25becde6d0e%2Ff2ea572a-dd7a-4447-8716-d3190c663598%2Fhbt467_processed.jpeg&w=3840&q=75)
Transcribed Image Text:6) During the internal search process for product information, a key objective for creatives and
brand managers is to:
A) have information readily available to consumers.
B) make sure the company's brand is part of the consumer's inert set.
C) have the brand in the person's cognitive map.
D) make sure the company's brand is part of the consumer's set of potential alternatives.
Answer:
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