6 Assignment - Chapter 6 Categories of Products You have recently started Working as a product analyst at a compary that manufactures and sells a variety of soft drink products. One of your first Jobs is to categortze each of the firm's new products for the upcoming year Into the appropiate new product category for a presentation you are putting together for your manager. A new produCt IS one that is new to a cormpany in any way. If a product is functionally different from existing products in the market or Is not marketed in Its current form or manner by the company, It can be considered a new product We categorize new products in the following four ways: • New-to the-market products • New category entries • Product line extensions • Revamped products A company's core competencies and strengths Influence Its strategy toward developing new products. Firms that have a strong research and development (R&D) department will focus on developing new-to-the-market products to beat tne competition, while firms that have a strong brand and company Image can take advantage of existing products to extend or fevamp their current product lines with similar but somehow differentlating attributes. Match the new product with the appropriate new product category. 1. Smartphone app that can scan any beverage and show you the exact nutritional components in detal. [Click to select) 2 Candles that make your home smell like your favorite cola. (Click to select) 3. Selling a more caffeinated version of your traditional cola targeted at younger consumers (Click to select) A company's core competencles and strengths Influence its strategy toward developing new products. Firms that have a strong research and development (R&D) department will focus on developlng new-to-the market produCts to beat the competution, while firn that have a strong brand and company Image can take advantage of existing products to extend or revamp thelr current product line with similar but somehow differentiating attributes. Match the new product wth the approprtate new product category 1. Smartphone app that can scan any beverage and show you the exact nutritional components In detal. (Click to selecD) 2 Candles that make your home smell like your favorite cola. (Click to select) 3. Selling a more caffelnated verslon of your traditional cola targeted at younger consumers. (Cick to selec) 4. A 5-ounce package of your popular cola product that Iis better for the environment IClick to seliecti 5 New beverage that can be made from concentrate for International consumers in a way that has never been done, Click to select) 6. Selling suntan lotion that has the scent of your favorte cola. New calegory entries Z. New 10-caionie version of the company's cola product that Is targeted to male consumers. Product line extens ons 8. Diet soda product usinga new type of artificial sweetener. Product ine etensions Prev 1 of 10 Nex >