5. You are analyzing the results of A/B tests of different ad formats. Specifically, you're looking at click-through rate (CTR) of these ad formats. "Format A" is the o existing format. and the other formats are new potential formats being tested. Here are the results: (Test 1) Format A: seen by 189 users, CTR=1.1%. Format B: seen by 146 users, CTR=1.8% (Test 2) Format A: 25,332 users, CTR=1.3%. Format C: 35,435 users, CTR=1.4% (Test 3) Format A: 8,392 users, CTR=1.4%. Format D: 6,435 users, CTR=1.9% (Test 4) Format A: 258,259 users, CTR=2.4%. Format E: 686,435 users, CTR=2.6% Which of the formats would you choose to use? (Single response) A: Format A B: Format B C: Format C D: Format D E: Format E

MATLAB: An Introduction with Applications
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Author:Amos Gilat
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5.
You are analyzing the results of A/B tests of different ad formats. Specifically, you're looking at click-through rate (CTR) of these ad formats. "Format A" is the old
existing format. and the other formats are new potential formats being tested. Here are the results:
(Test 1) Format A: seen by 189 users, CTR=1.1%. Format B: seen by 146 users, CTR=1.8%
(Test 2) Format A: 25,332 users, CTR=1.3%. Format C: 35,435 users, CTR=1.4%
(Test 3) Format A: 8,392 users, CTR=1.4%. Format D: 6,435 users, CTR=1.9%
(Test 4) Format A: 258,259 users, CTR=2.4%. Format E: 686,435 users, CTR=2.6%
Which of the formats would you choose to use? (Single response)
A: Format A
B: Format B
C: Format C
D: Format D
E: Format E
Transcribed Image Text:5. You are analyzing the results of A/B tests of different ad formats. Specifically, you're looking at click-through rate (CTR) of these ad formats. "Format A" is the old existing format. and the other formats are new potential formats being tested. Here are the results: (Test 1) Format A: seen by 189 users, CTR=1.1%. Format B: seen by 146 users, CTR=1.8% (Test 2) Format A: 25,332 users, CTR=1.3%. Format C: 35,435 users, CTR=1.4% (Test 3) Format A: 8,392 users, CTR=1.4%. Format D: 6,435 users, CTR=1.9% (Test 4) Format A: 258,259 users, CTR=2.4%. Format E: 686,435 users, CTR=2.6% Which of the formats would you choose to use? (Single response) A: Format A B: Format B C: Format C D: Format D E: Format E
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