5. Suppose you are in charge of pricing for an airline. T here are customers: businesspeople and tourists. There are 100 customers of each type, and each customer buys at most one ticket. The table below shows the maximum they would pay ("willingness to pay") for each ticket type: First Class Businessperson Tourist Economy £300 £200 £500 £250 A customer's payoff from buying a ticket is the difference between the customer's willingness to pay and the price. Suppose that the marginal cost of both economy and first-class seats is zero. a) If you could engage in first-degree price discrimination, which tickets would you sell to each customer and how much would you charge? b) For the remainder of this question, suppose that you cannot tell who is a businessperson and who is a tourist. What prices should you charge for economy and first-class seats to maximise profits? c) How would the optimal prices change if instead there were 150 businesspeople and 50 tourists?

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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5. Suppose you are in charge of pricing for an airline. There are two types of
customers: businesspeople and tourists. There are 100 customers of each type,
and each customer buys at most one ticket. The table below shows the maximum
they would pay ("willingness to pay") for each ticket type:
Economy
£300
£200
First Class
£500
Businessperson
Tourist
£250
A customer's payoff from buying a ticket is the difference between the customer's
willingness to pay and the price. Suppose that the marginal cost of both economy
and first-class seats is zero.
a) If you could engage in first-degree price discrimination, which tickets would you
sell to each customer and how much would you charge?
b) For the remainder of this question, suppose that you cannot tell who is a
businessperson and who is a tourist. What prices should you charge for
economy and first-class seats to maximise profits?
c) How would the optimal prices change if instead there were 150 businesspeople
and 50 tourists?
Transcribed Image Text:5. Suppose you are in charge of pricing for an airline. There are two types of customers: businesspeople and tourists. There are 100 customers of each type, and each customer buys at most one ticket. The table below shows the maximum they would pay ("willingness to pay") for each ticket type: Economy £300 £200 First Class £500 Businessperson Tourist £250 A customer's payoff from buying a ticket is the difference between the customer's willingness to pay and the price. Suppose that the marginal cost of both economy and first-class seats is zero. a) If you could engage in first-degree price discrimination, which tickets would you sell to each customer and how much would you charge? b) For the remainder of this question, suppose that you cannot tell who is a businessperson and who is a tourist. What prices should you charge for economy and first-class seats to maximise profits? c) How would the optimal prices change if instead there were 150 businesspeople and 50 tourists?
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