,420 ₹ 25,097 136% 3.51% Vendor C ₹ 41,270 ₹ 94,000 ₹ 77,720 ₹ 23,937
Vendor (A) |
Billed Cost (B) |
Original Retail (C) |
Net Sales (D) |
Initial Mark Up Planned for Each Vendor (E = B*58%) |
Maintained markup For each Vendor (F = (C-B)/B) |
Reduction applied to merchandise {G = (C-D)/C} |
Vendor A |
₹ 38,520 |
₹ 87,000 |
₹ 86,270 |
₹ 22,342 |
126% |
0.84% |
Vendor B |
₹ 43,270 |
₹ 1,02,000 |
₹ 98,420 |
₹ 25,097 |
136% |
3.51% |
Vendor C |
₹ 41,270 |
₹ 94,000 |
₹ 77,720 |
₹ 23,937 |
128% |
17.32% |
Vendor D |
₹ 42,230 |
₹ 98,000 |
₹ 81,660 |
₹ 24,493 |
132% |
16.67% |
Vendor E |
₹ 74,200 |
₹ 1,79,000 |
₹ 1,55,750 |
₹ 43,036 |
141% |
12.99% |
Vendor F |
₹ 68,030 |
₹ 1,62,000 |
₹ 1,49,940 |
₹ 39,457 |
138% |
7.44% |
Vendor G |
₹ 96,990 |
₹ 2,35,000 |
₹ 1,99,870 |
₹ 56,254 |
142% |
14.95% |
Vendor H |
₹ 1,01,280 |
₹ 2,50,000 |
₹ 2,03,800 |
₹ 58,742 |
147% |
18.48% |
Vendor I |
₹ 52,270 |
₹ 1,30,000 |
₹ 1,08,990 |
₹ 30,317 |
149% |
16.16% |
Vendor J |
₹ 75,320 |
₹ 1,87,000 |
₹ 1,37,780 |
₹ 43,686 |
148% |
26.32% |
Vendor K |
₹ 83,260 |
₹ 2,01,000 |
₹ 1,70,980 |
₹ 48,291 |
141% |
14.94% |
Vendor L |
₹ 91,020 |
₹ 1,98,000 |
₹ 1,81,850 |
₹ 52,792 |
118% |
8.16% |
Total |
₹ 8,07,660 |
₹ 19,23,000 |
₹ 16,53,030 |
₹ 4,68,443 |
138% |
14.04% |
From the info in the chart
- Which vendors’ maintained markup percentage performances were better than the overall maintained markup percentage achieved for the total merchandise?
- Compare the total initial markup percentage (total IMU%) that was originally planned and the total maintained markup percentage (total MMU%) achieved?
- What is the total reductions% that caused the difference between the total IMU% and total MMU%?
- Given that there were no cash discounts or alteration costs, did the buyer meet her gross margin goal of 50%? If yes, which vendor(s) positively contributed to the buyer’s meeting her gross margin goal? (i.e., Which vendors’ merchandise met or exceeded a gross margin of 50%?)
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