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4. Using single-source data, it is determined that Baseline STAS (with no OTS) is 20% and Stimulated STAS (with OTS) is 28%. What is the STAS Differential? A. 140 B. 70 C. 120 D. 8 5. Which of the following budgeting methods is considered a judgement-based approach? A. Percentage of Sales B. Budget Optimisation Theorem C. Task Objective D. Share-of-Voice/Share-of-Market Model (SoV/SoM) 6. Characteristics of great advertising creativity are: A. Being playful, good production quality, winning awards, brand connection B. Good production quality, originality, communicates clearly, interactivity C. Originality, engagement, great craft, brand connection D. Winning awards, engagement, personalised, being playful

4. Using single-source data, it is determined that Baseline STAS (with no OTS) is 20% and Stimulated STAS (with OTS) is 28%. What is the STAS Differential? A. 140 B. 70 C. 120 D. 8 5. Which of the following budgeting methods is considered a judgement-based approach? A. Percentage of Sales B. Budget Optimisation Theorem C. Task Objective D. Share-of-Voice/Share-of-Market Model (SoV/SoM) 6. Characteristics of great advertising creativity are: A. Being playful, good production quality, winning awards, brand connection B. Good production quality, originality, communicates clearly, interactivity C. Originality, engagement, great craft, brand connection D. Winning awards, engagement, personalised, being playful

Computer Networking: A Top-Down Approach (7th Edition)
Computer Networking: A Top-Down Approach (7th Edition)
7th Edition
ISBN:9780133594140
Author:James Kurose, Keith Ross
Publisher:James Kurose, Keith Ross
Chapter1: Computer Networks And The Internet
Section: Chapter Questions
Problem R1RQ: What is the difference between a host and an end system? List several different types of end...
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4. Using single-source data, it is determined that Baseline STAS (with no OTS) is 20% and Stimulated STAS (with OTS) is 28%. What is the STAS Differential? A. 140 B. 70 C. 120 D. 8 5. Which of the following budgeting methods is considered a judgement-based approach? A. Percentage of Sales B. Budget Optimisation Theorem C. Task Objective D. Share-of-Voice/Share-of-Market Model (SoV/SoM) 6. Characteristics of great advertising creativity are: A. Being playful, good production quality, winning awards, brand connection B. Good production quality, originality, communicates clearly, interactivity C. Originality, engagement, great craft, brand connection D. Winning awards, engagement, personalised, being playful
Transcribed Image Text:4. Using single-source data, it is determined that Baseline STAS (with no OTS) is 20% and Stimulated STAS (with OTS) is 28%. What is the STAS Differential? A. 140 B. 70 C. 120 D. 8 5. Which of the following budgeting methods is considered a judgement-based approach? A. Percentage of Sales B. Budget Optimisation Theorem C. Task Objective D. Share-of-Voice/Share-of-Market Model (SoV/SoM) 6. Characteristics of great advertising creativity are: A. Being playful, good production quality, winning awards, brand connection B. Good production quality, originality, communicates clearly, interactivity C. Originality, engagement, great craft, brand connection D. Winning awards, engagement, personalised, being playful
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