4. Cost-benefit analysis A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and remodeling buildings, to make the campus more aesthetically pleasing. For the students of the college, the visual appearance of the campus is be classified as a public good. and The benefit of the beautification initiative, as suggested by the survey, is cost, the college administrators Suppose the college administrators estimate that the beautification initiative will cost $4,400. To decide whether the initiative should be undertaken, administrators conduct a survey of the college's 300 students, asking each of them their willingness to pay for the beautification project. The average willingness to pay, as revealed by the survey, is $11. Thus, the visual appearance would undertake the beautification initiative. Because the estimated benefit is than the The calculation of the benefit of the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each student accurately.

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Chapter1: Making Economics Decisions
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4. Cost benefit analysis
A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and
remodeling buildings, to make the campus more aesthetically pleasing.
For the students of the college, the visual appearance of the campus is
be classified as a public good.
and
The benefit of the beautification initiative, as suggested by the survey, is
cost, the college administrators
Suppose the college administrators estimate that the beautification initiative will cost $4,400. To decide whether the initiative should be undertaken,
administrators conduct a survey of the college's 300 students, asking each of them their willingness to pay for the beautification project. The average
willingness to pay, as revealed by the survey, is $11.
Thus, the visual appearance would
undertake the beautification initiative.
Because the estimated benefit is
than the
The calculation of the benefit of the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each
student accurately.
Transcribed Image Text:4. Cost benefit analysis A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and remodeling buildings, to make the campus more aesthetically pleasing. For the students of the college, the visual appearance of the campus is be classified as a public good. and The benefit of the beautification initiative, as suggested by the survey, is cost, the college administrators Suppose the college administrators estimate that the beautification initiative will cost $4,400. To decide whether the initiative should be undertaken, administrators conduct a survey of the college's 300 students, asking each of them their willingness to pay for the beautification project. The average willingness to pay, as revealed by the survey, is $11. Thus, the visual appearance would undertake the beautification initiative. Because the estimated benefit is than the The calculation of the benefit of the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each student accurately.
Which of the following scenarios would cause the survey used by the college administrators to yield misleading data on willingness to pay? Check all
that apply.
An equal number of male and female students were surveyed.
Students believe they will eventually be charged their willingness to pay.
Transcribed Image Text:Which of the following scenarios would cause the survey used by the college administrators to yield misleading data on willingness to pay? Check all that apply. An equal number of male and female students were surveyed. Students believe they will eventually be charged their willingness to pay.
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